What is branding and why do I need it?

This is a great question and one I receive often. The word branding has been used to define logo creation but branding is much more than a logo. Branding is this: your companies mindset, your companies mission, finding your ideal client; if all done correctly your brand will instill trust in your customers, create employee pride and satisfaction, increase business value and generate new customers.

The color and font parings you choose for your logo should reflect what your company is trying to say and how it’s seen, not only on your website but your social media presence and print media too.

Below is an example I created for a start-up event planning company. Logo and print collateral with hand drawn fonts and elements with a calm color palette. This would be featured throughout print media, social media and website.  With a professional brand and message your company will give a great first impression to potential customers.

Graphic Design by Samantha La Deaux – Site by Sam.